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A match made in football heaven, Love Factory is proud to announce its
programming for Qatar World Cup 2022 with a curated and exclusive approach
beyond the usual screening.

The adaptive venue, hidden in plain sight on Dantzic Street, behind Manchester’s
landmark N.O.M.A. and a short 10-minute walk from Manchester Victoria, is set to be
the city’s brand-new cultural destination.

Opening its door this Winter, the Love Factory x Qatar World Cup 2022 will see the
action play out on the huge indoor central screen alongside additional projectors
throughout the venue – where all guests, no matter where they are sat, will have a
perfect, uninterrupted view.

In collaboration with Carling Brewery, the Official Carling Fan Zone will take over the
cavernous warehouse alongside General Seating. Alternatively, guests can catch the
action from the dedicated Singing Terraces – a standing area as an ode to the days
when the grounds rarely had seating.

Wherever guests choose to base themselves, all zones are in easy reach of an
extensive food and drink selection from leading North West independent traders,
including Ate Days A Week – home of the city’s best award-winning handmade pies.
Ate Days A Week will be serving special rotating pie menu made for different
countries playing. And more traders will be announced soon.

For those who would like to experience the World Cup as a group, the Hospitality
Boxes located on the mezzanine is perfect for group hire. The Hospitality Boxes
comes kitted-out with state-of-the-art flatscreens and fine-tuned sound systems –
where guests can experience every goal, counter-attack and last-minute tackle in
crystal detail, and feel the atmosphere direct from the grounds. Food and drink
packages available and delivered fresh to your box for complete privacy in the lap of

Pushing boundaries beyond the usual screening, Love Factory x Qatar World Cup
2022 will host special curated halftime punditry with special guests and

Pushing boundaries beyond the usual screening, Love Factory x Qatar World Cup
2022 will host live halftime punditry and commentators from FIVE providing site-
specific match commentary for a genuine one-off experience.

Transformed into football heaven, Love Factory will have unique touchpoints and
house exclusive items such as Copa 90 boot, classic football shirts worn by the
world’s most legendary squads, archive images, rare posters.

Classic Football shirts will be showcasing a curated collection of World Cup jerseys.
The exhibition will look at past iconic World Cup moments and wins – and portray the
culture of football through the lens of these jerseys. The collection will see England
match worn shirts including 1990 Home, 1998 Home and many more. This match
worn shirts represent historical moments, remembered and shared by millions and it
has become precious artefacts. Love Factory will be a holy grail of the world’s
favourite sport, evoking powerful emotions through this exhibition display by Classic
Football Shirts.

Plus, an exclusive free to attend exhibition from the world’s biggest collection of
football shirts, Classic Football Shirts, in collaboration with the acclaimed
organisation, Football Beyond Borders.

Guests with little ones can also sign their kids up for coaching sessions with Football
Kings Coaching, available for kids aged between 5 and 13. Furthermore, Love
Factory x Qatar World Cup 2022 will kick off with Five A Side Pitch campaign on
Saturday 12 th November with an influencer tournament, with a mixture of Manchester
teams including Stretford Paddock, Habitat, EATMCR, Love Factory, Classic
Football Shirts and FBK.